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Creating content for your wellness business can feel overwhelming—especially when you’re trying to be consistent, strategic, and sell your offers all at once. The problem? Most entrepreneurs fall into the same few traps that hold them back from real growth.

If you’re not seeing results from your content, chances are you’re making one of these 3 mistakes. Let’s break them down and talk about how to fix them.

Mistake #1: Posting Without a Strategy

It’s easy to fall into the “just post something” cycle when you’re busy running your business. But without a strategy that’s rooted in your goals, your content won’t move the needle.

Fix it:

Start with a clear content plan. Identify your pillars (ex: education, story, promotion, community) and map out posts that align with your offers and client journey.

Try this: 30-Day Content Schedule for wellness-based post ideas.

Mistake #2: Selling All the Time

Yes, you want to make sales—but if every post is a pitch, your audience will start to tune you out. People want to connect before they commit.

Fix it:

Blend in educational content, relatable personal stories, behind-the-scenes, and community-focused posts to build trust before the sale.

Need inspiration? The Wellness Social Toolkit for plug-and-play post ideas.

Mistake #3: Inconsistent Branding

If your feed doesn’t reflect a cohesive look and feel—or your voice changes from post to post—it’s hard for people to connect with your brand.

Fix it:

Stick to consistent brand colors, fonts, and messaging. Your content should instantly feel like you.

Pro tip: Use custom Canva templates or outsource your design to stay consistent.

Wrap-Up:

The good news? These mistakes are totally fixable. With a bit of intention, strategy, and creativity, your content can start working for your business instead of draining your energy.

Need support?

→ 1:1 Marketing Support

→ Social Media Management

→ Templates + Shop

→ The Wellness Social Toolkit