If your content planning process takes hours (or days), you’re overcomplicating it.

Most wellness entrepreneurs spend far too much time creating content — and still end up feeling behind. Between client sessions, admin work, and trying to keep up with social media trends, marketing can start to feel like a full-time job on top of your actual business.

But here’s the truth:
✨ You don’t need a color-coded spreadsheet or 50 different templates.
✨ You just need a repeatable system that helps you plan strategically, post consistently, and stay in alignment with your message.

In this guide, you’ll learn how to plan a full month of wellness content in under two hours — no burnout, no overthinking.

Table of Contents

1. Define Your Monthly Goal
2. Choose Your Content Pillars
3. Map Your Posting Rhythm
4. Batch Your Visuals and Captions
5. Final Thoughts

1 – Define Your Monthly Goal

Before you open Canva or start writing captions, get clear on your focus for the month.
Ask yourself:

• What am I promoting this month?
• Do I want to attract new followers (visibility), nurture my audience (connection), or convert (sales/bookings)?

Every post should support that main goal.

When your content has purpose, planning becomes easy — because every caption and graphic has direction.

💡 Pro Tip: If you’re not sure where to start, the Wellness Brand & Marketing Kickstart Kit helps you reconnect your offers and message to your bigger vision. It’s the perfect reset before your next planning session.

2 – Choose Your Content Pillars

Instead of starting from scratch every time, build around content pillars — 3 to 5 recurring themes that reflect your expertise and personality.

Some examples for wellness brands:

• 🧠 Education & expertise (tips, insights, or myths)
• 💬 Connection & story (your why, values, and beliefs)
• 🌿 Results & transformation (client stories, wins, or testimonials)
• ✨ Lifestyle & behind-the-scenes (your daily routine, practices, or mindset)
• 💻 Offers & invitations (how to work with you, freebies, or programs)

Rotate these themes through your calendar each week.

📅 The Wellness Content Toolkit includes pre-built planners that make it easy to organize these pillars and build a month of aligned content in minutes.

3 – Map Your Posting Rhythm

You don’t need to post daily to grow your brand — you just need consistency.

Start with 3 posts per week, focused on:

• 1 value-driven post (education or myth-busting)
• 1 personal or connection-based post
• 1 authority or conversion-focused post

Batch these ideas using Google Workspace, Notion, or your favorite planning tool.

✨ Time-saving tip: Schedule everything in advance with Tailwind. It’s a simple way to plan your monthly content calendar across Instagram and Pinterest — without spending all week online.

4 – Batch Your Visuals and Captions

Once your content plan is mapped out, set aside one focused session for visuals and captions.

• Use templates for branded, cohesive graphics
• Keep captions short and conversational
• Save a few reusable CTAs (call-to-actions) for easy posting

Your visuals should align with your brand tone — calm, trustworthy, and consistent.

🎨 The Wellness Content Template Pack includes plug-and-play Canva designs so you can stay on-brand and create scroll-stopping posts quickly.

5 – Final Thoughts: Simplify to Stay Consistent

When you follow a clear system, content planning stops being stressful and starts being creative, intentional, and repeatable.

Here’s what to remember:

• Anchor your content to one main goal each month.
• Stick to a few key themes that align with your brand.
• Batch visuals and captions in one sitting.
• Repurpose your best content across multiple platforms.

🌿 Simplify your workflow with the Wellness Content Toolkit and plan your next 30 days of marketing in one afternoon.

Because when your system works, you get to focus on what truly matters — serving your clients and growing your impact with ease.

About Audrey Runley

Audrey Runley is a marketing strategist and designer for wellness entrepreneurs. She helps practitioners, coaches, and holistic professionals create calm, consistent marketing systems that align with their message and lifestyle.

✨ Explore her Wellness Content Toolkit for done-for-you planners, templates, and strategy guides — or start small with the Wellness Brand & Marketing Kickstart Kit to reconnect your content and brand vision.