Struggling to show up on social without repeating yourself or sounding salesy? These prompts are here to help.
As a wellness coach, you have so much value to offer—but sometimes, figuring out what to say (and how to say it) on social media can feel like a whole other job. Between client work, content creation, and trying to stay consistent online, it’s no wonder so many wellness entrepreneurs feel stuck when it comes to posting.
Whether you help women balance their hormones, support clients with mindful movement, or guide others toward holistic healing—these 10 social media prompts will help you connect, educate, and build trust with your audience. Bonus: They’re designed to help you market yourself without sounding like a broken record.
1. “Why I Do What I Do”
Prompt: Share your story—what led you into wellness? What’s your “why”?
Example: “I became a functional nutritionist after struggling with my own gut health for years. Healing myself naturally lit a fire in me to help other women find the root cause, too.”
Pair with a throwback photo, a behind-the-scenes image, or a calm lifestyle pic.
2. Myth vs. Truth
Prompt: What’s one common myth your audience believes—and what’s the truth?
Example: “Myth: You need to cut out all carbs to balance your hormones. Truth: Your hormones actually need carbs—especially the right kind.”
This type of post builds authority and encourages saves and shares.
3. What a Typical Day Looks Like
Prompt: Walk your audience through a day in your life as a coach or wellness entrepreneur.
Example: Morning routine, client calls, smoothie prep, admin work—share your rhythm and make it relatable.
Use a carousel to break it down or a reel with voiceover for a personal touch.
4. 3 Quick Tips
Prompt: Offer 3 bite-sized tips your audience can implement right away.
Example: “3 ways to reduce stress naturally: 1) Magnesium-rich foods, 2) Daily sunlight, 3) A 3-minute breathing ritual.”
✔️ This is a great format to repurpose across Pinterest and email, too.
5. A Client Win or Transformation
Prompt: Share a testimonial, breakthrough, or powerful moment from someone you’ve helped (with permission or anonymized).
Example: “One of my clients came to me after years of burnout. Three months later, she’s sleeping better, off caffeine, and feeling more energized than ever.”
Call To Action Idea: “Curious what’s possible for you? Let’s chat.”
6. “If You’re Struggling With…”
Prompt: Lead with a pain point and follow up with guidance or encouragement.
Example: “If you’re constantly bloated and exhausted, it’s not normal—and it’s not your fault. Here’s where to start…”
This works well for a Reel, too—especially if you talk to the camera and offer real-time advice.
7. A Frequently Asked Question
Prompt: What’s something people ask you all the time? Answer it in a post.
Example: “Is coffee okay if I have adrenal fatigue?” → Give a short but helpful explanation and invite them to learn more in your latest blog post, freebie, or product.
8. A Tool You Love
Prompt: Share one of your go-to tools—an app, supplement, mindset shift, or method—and explain why you use it.
Example: “I use this daily content planner to map my posts each month. It helps me stay visible without burning out.”
This is a natural way to plug your own product or a favorite freebie.
9. Before & After (You, Your Biz, or a Client)
Prompt: Show a transformation—this could be visual, energetic, emotional, or business-focused.
Example: “Before: Hustling on every platform with no strategy. After: Posting 3x/week with a clear plan and finally seeing growth.”
10. A Gentle Reminder
Prompt: End the week (or start it) with a kind, empowering reminder that aligns with your wellness niche.
Example: “It’s okay to rest. Your business won’t crumble because you took a walk instead of posting today.”
These posts tend to get strong engagement—and they remind your audience that you see them.
Want 30 Days of Done-for-You Prompts?
If you loved these, you’ll really love my free 30-day content calendar for wellness pros. It gives you a full month of post ideas, all designed to help you attract aligned clients and stay consistent without the burnout.
👉 Click here to grab the freebie
And if you’re ready to take your content planning to the next level, check out the Wellness Social Toolkit — a plug-and-play content calendar with Canva templates, strategy prompts, and everything you need to show up consistently with confidence.
Final Thoughts
You don’t need to reinvent the wheel every time you post. Use these prompts to stay in your lane, serve your people, and show up as the expert that you are. With a bit of structure, social media gets so much easier.
Which prompt are you trying first?
Let me know over on Instagram or tag me in your next post — I’d love to cheer you on!
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