If you’re a wellness entrepreneur, health coach, or holistic practitioner wondering why your social media efforts aren’t bringing in clients or engagement — this one’s for you.

Growing your wellness business online in 2025 doesn’t require dancing on TikTok or spending hours creating viral videos. What you do need is a consistent, intentional wellness content strategy that builds trust, connection, and conversions.

Let’s break down the simple 3-part formula that every wellness professional should be using — no complicated tools or social media burnout required.

1. Authority Content: Build Trust and Show Your Expertise

Authority content positions you as the go-to expert in your niche. Your audience craves trustworthy, actionable info that helps them feel informed and empowered.

Here’s how to create authority content:
✅ Bust a myth related to your niche
✅ Break down a wellness practice in simple terms
✅ Share a client transformation
✅ Explain symptoms related to gut health, hormones, etc.

Example:
“Think PMS is normal? It’s common, but not normal. Here’s what your gut has to do with your mood swings…”

This type of content builds credibility — a key piece of a smart wellness marketing plan.

2. Connection Content: Build Relationships with Your Audience

People buy from people they trust. And they trust people they feel connected to.

Here’s how to create connection content:
✅ A day in your life as a nutritionist, mom, or coach
✅ Behind-the-scenes of your process
✅ Your values as a wellness professional
✅ Your personal wellness routines or lessons learned

This is the content that helps people say: “I love her energy. I feel like she gets me.”

👉 It’s not about oversharing. It’s about showing up with intention and building the know-like-trust factor.

3. Conversion Content: Make It Easy for People to Work With You

This is the part many wellness professionals skip. You give amazing value — but do you clearly tell people how to work with you?

Here’s how to create conversion content:
✅ Talk about your offers and who they’re for
✅ Share testimonials or case studies
✅ Use direct CTAs like:
→ “DM me ‘RESET’ to learn more about my gut health program”
→ “Book your discovery call using the link in bio”

If your content isn’t selling, it’s just a hobby.

Want done-for-you templates that make conversion content easy?
Grab The Wellness Content Template Pack and simplify your content planning.

The Weekly Wellness Content Formula That Works

Here’s the best part: you only need to post one of each type per week to see real results.

Authority + Connection + Conversion = a strategic wellness content strategy that helps you grow without burnout.

🎯 This 3-part content formula removes guesswork — helping you show up consistently, with intention, not overwhelm.
No dancing. No overthinking. Just content that connects, educates, and converts.

Final Tips for Wellness Entrepreneurs:

✨ Batch content using a planner (like this one) to stay consistent
✨ Repurpose content across Instagram, Reels, blogs, and email
✨ Use Canva templates to stay on-brand
✨ Track what performs best and refine from there

Want help implementing this?
Get the Wellness Content Template Pack — it’s filled with plug-and-play tools for your wellness brand.

Save this post for your next content planning session and follow @audreyrunley for more wellness marketing tips, templates & strategy!