Hey, I’m Audrey 👋

I’m the founder of Audrey Runley & Co. — where I help wellness entrepreneurs, coaches, and holistic practitioners simplify their marketing, design aligned brands, and grow with more clarity and ease.

If you’ve ever felt like you’re doing everything right but still not seeing results — this post is for you.

Because here’s the truth: you don’t need another complicated marketing strategy. You just need a simple system that helps you stay consistent, confident, and clear.

What You’ll Learn in This Post

• What a “wellness marketing system” actually is
• The 4-step framework I use with my clients
• How to plan your content rhythm each month
• The tools that make it easy to stay consistent
• FAQs to help you tailor this system to your business

Why Simplicity Wins in Wellness Marketing

Most wellness entrepreneurs come to me saying,

“I feel like I’m always posting but never moving forward.”

That’s not a content problem — it’s a systems problem.

When your message, content, and offers aren’t connected by a repeatable system, your marketing starts to feel random. You end up reinventing the wheel each week instead of building momentum.

A wellness marketing system fixes that by creating a flow between your ideas, content, and offers — so you can focus on your clients, not your to-do list.

Step 1: Define Your 4 Content Pillars

A strong wellness marketing system starts with clarity. Instead of posting at random, categorize your content into 4 key pillars:

1️⃣ Educational Content – Teach, explain, and debunk myths. Show your expertise and help your audience understand their symptoms or struggles.
2️⃣ Connection Content – Share stories, routines, or beliefs that help people relate to you as a person.
3️⃣ Authority Content – Showcase client transformations, results, and your process. This builds credibility.
4️⃣ Conversion Content – Talk about your offers, programs, or freebies with intention.

👉 Tip: These 4 pillars create balance — you’ll show up as both an expert and a human, while gently guiding people toward working with you.

Step 2: Create a Monthly Marketing Rhythm

Once your pillars are clear, it’s time to bring them to life with a consistent rhythm.

Here’s a simple structure that works beautifully for wellness coaches:

Week 1: Educational (tips, myths, or how-tos)
Week 2: Connection (your story, lifestyle, or values)
Week 3: Authority (client wins or case studies)
Week 4: Conversion (offers, call-to-action, or testimonials)

You can plug this rhythm into your social media calendar, newsletter, or blog — it keeps things aligned and sustainable.

💡 Pro Tip: My 30-Day Wellness Content Planner includes done-for-you prompts to help you fill each week effortlessly.

Step 3: Use Tools That Keep You Consistent

You don’t need dozens of apps — just a few smart ones that work together.

Here are the tools I recommend for a simple, sustainable marketing workflow:

• Showit – Build a beautiful, flexible website without coding. Perfect for wellness brands that want to stand out.
• Kit – Run your email marketing, digital products, and funnels from one dashboard.
• Tailwind – Schedule Pinterest and Instagram content in batches.
• Canva – Create on-brand graphics and reuse them every month.
• Click Up – Keep your content ideas and deadlines organized.

✨ Pro Tip: Start small. Add one system at a time so it feels supportive, not overwhelming.

Step 4: Automate & Repurpose

A simple marketing system is built on repeatability.

That means:

• Batching your content once a week or month.
• Repurposing top-performing posts into multiple formats (Reel → blog → email).
• Automating what you can — like welcome sequences or DM replies.

Every minute you save on repetitive tasks is a minute you can spend supporting your clients, deepening your craft, or resting.

👉 If you want templates to help, check out the Wellness Social Toolkit — it’s full of plug-and-play Canva designs and prompts for your marketing system.

Example: What a Simple Marketing System Looks Like

Here’s a peek at how this might look for a functional nutrition coach:

• Monday: Post an educational tip about blood sugar balance
• Wednesday: Share a behind-the-scenes “day in the life” story
• Friday: Spotlight a client transformation
• Sunday: Invite followers to download your freebie

You just filled your week — no overthinking, no scrambling.
Now imagine repeating that every month with clarity and confidence.

That’s the magic of a system that works for you.

Step 5: Stay in Alignment

The most effective marketing isn’t the loudest — it’s the most aligned.

When you approach your marketing from a place of clarity and rhythm, you’ll notice:
✅ Less stress and more flow
✅ A clearer brand voice
✅ Content that connects instead of just “fills space”

Your system should support your energy, not drain it.

If things start feeling off, take 10 minutes to reset with my 10-Minute Wellness Marketing Reset — a free guide to realign your message and simplify your marketing flow.

FAQ: Simple Wellness Marketing Systems

Q: What is a wellness marketing system?
A: It’s a repeatable, strategic process that helps you plan, create, and share content that builds your brand and attracts clients — without starting from scratch each time.

Q: How often should I post?
A: 3–4 times per week across one or two main platforms is plenty. Quality and consistency matter more than volume.

Q: I’m not tech-savvy. Can I still do this?
A: 100%! Platforms like Showit, Kit, and Canva are built for ease of use — no coding, no complex setup.

Q: How do I know if my system is working?
A: Look for signs like consistent engagement, more inquiries, and content that feels easy to create. That’s the power of alignment.

Final Thoughts

You don’t need to do more to grow your wellness business — you just need to do the right things consistently.

A simple wellness marketing system helps you:

• Stay organized
• Show up with confidence
• Build real relationships with your audience

Start small, build rhythm, and let your systems support your success.

✨ Ready to simplify your marketing and attract more aligned clients?
Grab the Wellness Content Toolkit or download the 10-Minute Wellness Marketing Reset to start creating with more clarity today.