The Answer Might Surprise You

If you’re running a wellness business, you’ve probably asked yourself this before:
“Should I focus more on posting content… or running ads?”

It’s a common question — and one we hear all the time from health coaches, wellness professionals, and service-based entrepreneurs trying to grow online.

The truth?
It’s not a matter of one being better than the other.
It’s about understanding the purpose of each — and knowing when and how to use them together.

Let’s break it down.

What Is Organic Marketing?

Organic marketing is the long game.
It’s how you build trust, visibility, and relationships over time without paying for exposure.

It includes things like:

• Instagram and TikTok content
• Email newsletters
• Blogging and SEO
• Pinterest marketing
• Community engagement
• Value-based educational content

Organic is all about consistency, connection, and credibility.

You’re not just selling — you’re showing up, sharing value, and building a brand that people trust and remember.

What Is Paid Marketing?

Paid marketing is how you amplify your visibility and results — fast.
It refers to any strategy where you pay to get in front of a targeted audience.

This includes:

• Facebook and Instagram ads
• Google ads
• YouTube pre-roll ads
• Sponsored posts or collaborations

Paid marketing helps you scale what’s already working.

It’s ideal for:

• Launches
• Freebie or webinar promotions
• Retargeting warm leads
• Growing your list quickly
• Getting in front of new eyes who might never find you organically

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Organic vs. Paid: What’s the Difference?

Feature	Organic Marketing	Paid Marketing
Cost	Free (time-intensive)	Paid (financial investment)
Timeline	Slower build	Faster reach
Purpose	Build trust + community	Amplify reach + drive conversions
Best for	Nurturing, brand building	Scaling, list growth, launching
Control over audience	Lower	High (you choose targeting)

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When Should You Focus on Organic?

Organic should be your foundation.
It’s essential when you’re:

• Just starting out and building brand awareness
• Creating consistent, value-driven content
• Growing an email list slowly but steadily
• Building credibility and thought leadership
• Warming your audience before a launch or promo

Organic content is also what fuels your paid efforts — strong content makes your ads more effective.

When Should You Focus on Paid?

Paid marketing makes the most sense when:

• You’ve validated your offer
• Your organic content is already resonating
• You have a landing page or funnel that converts
• You want to grow your email list quickly
• You’re launching or scaling

Think of ads like fuel for a fire. But you need a flame first — and that flame is your organic content.

The Real Answer? Use Both.

The magic happens when organic and paid marketing work together:

• Your organic content builds trust, nurtures leads, and creates community.
• Your paid content expands your reach and fills your funnel faster.

Used strategically, they form a marketing engine that attracts, nurtures, and converts with more ease.

The Duo Approach: Where We Come In

We’ve teamed up to help wellness entrepreneurs like you do just that:

✨ Audrey at Audrey Runley & Co. – Organic marketing strategist & brand designer
✨ Jenelle at Simple Life Virtual Solutions – Facebook & Instagram ads expert & sales strategist

Together, we bring the strategy, visuals, and performance to help you:

• Show up confidently online
• Build systems that work behind the scenes
• Create content that connects and converts
• Run ads that feel aligned and intentional

Let’s Talk About Your Strategy

Are you currently focused on organic, paid, or trying to juggle both?

👇 Comment below and tell us what you’ve tried — and if you need help with one or the other (or both), we’d love to guide you.