If you’ve ever felt like marketing your wellness business is a never-ending to-do list — you’re not alone.
As a wellness entrepreneur, you’re already wearing all the hats: seeing clients, managing your business, staying up-to-date on certifications… and somehow finding time to post on social media.

Here’s the thing: more work doesn’t always mean more results.
In fact, after years of refining my wellness content strategy (for both myself and my clients), I’ve learned that the real secret to consistent growth is doing less, but doing it strategically.

That’s why today I’m sharing five things I’ll never do in my wellness business — plus what I focus on instead to grow without the overwhelm.

1. Posting on Every Platform Just Because

✨ More platforms ≠ more impact.

I used to believe that showing up everywhere — Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube — would mean faster growth.
But all it did was spread my energy (and my content quality) way too thin.

Now, I help clients choose the one or two platforms where their dream clients already hang out. We focus there, create high-quality content, and show up consistently — which leads to far better results.

💡 Pro Tip: If you’re not sure where to start, check out Sprout Social’s audience demographics guide to see where your ideal clients are most active.

2. Writing Generic, One-Size-Fits-All Content

✨ Wellness isn’t one-size-fits-all — and neither is your messaging.

Your content should speak directly to your ideal client’s pain points, desires, and transformation.
Generic “10 tips for better health” posts won’t convert. But sharing a story, addressing a specific struggle, or showing a clear before-and-after result? That’s what makes people stop scrolling.

When I work with clients, we start by identifying their audience’s exact struggles and goals so their content instantly resonates. This is the foundation of a strong wellness content strategy.

3. Avoiding Email Lists

✨ Social media is great — but your email list is where trust and conversions happen.

I get it — starting an email list feels like one more thing. But here’s the truth: you don’t own your social media followers.
If Instagram disappeared tomorrow, would you still have a way to connect with your audience?

That’s why I help my clients launch simple, streamlined email marketing systems that nurture relationships and drive sales — without adding hours to their week.

If you’re just getting started, check out ConvertKit — one of my favorite email marketing tools for wellness entrepreneurs.

4. Skipping Audience Research

✨ If you don’t know what your audience really needs, your content won’t connect.

It’s tempting to create content based on what you think people need. But the most effective content is based on what your audience is actually asking for.

That’s why I regularly run polls, ask questions in stories, and check DMs for common themes. This is the fastest way to create content that people save, share, and act on.

Need help knowing what to ask? My Wellness Content Jumpstart Guide includes a list of audience research prompts to make it easy.

5. Working Without a Streamlined Strategy

The biggest mistake? Throwing content out into the void and hoping something sticks.

Instead, my clients and I:
✔️ Streamline their content strategy so they know exactly what to post and when
✔️ Repurpose content intentionally so it works across multiple formats
✔️ Build authority while protecting their time and energy

This approach not only drives consistent growth — it helps avoid burnout.

Final Thoughts: Growth Without the Grind

You don’t need to post everywhere.
You don’t need to create generic content.
You don’t need to ignore your email list.

What you do need is a wellness content strategy that’s built around your strengths, your audience, and your goals.

If you’re ready to grow your wellness brand without burning out…
✨ Book your strategy session here and let’s map out your next 90 days together.