About Me & My Mission

Hi, I’m Audrey Runley, a wellness marketing strategist and graphic designer for health coaches, holistic practitioners, and wellness entrepreneurs who are ready to grow their business without burning out.

Through Audrey Runley & Co., I help wellness professionals:

• Streamline their marketing strategy so they can spend less time creating content and more time serving clients.
• Repurpose their best-performing content for multiple platforms without losing authenticity.
• Build authority through intentional, aligned marketing that attracts their dream clients.

Whether you’re feeling stuck with social media, unsure how to write captions that connect, or tired of wasting hours on posts that don’t bring results, I’ve created tools like my 30-Day Wellness Content Jumpstart and Wellness Content Template Pack to help you show up consistently, confidently, and strategically.

Table of Contents

1. Overthinking Captions: Plan in Batches
2. Posting Without a Plan: Create a Content Roadmap
3. Ignoring Your Ideal Client: Write for Them
4. Copying Competitors Blindly: Be Authentic
5. Conclusion: Work Smarter, Not Harder
6. FAQ: Wellness Content Strategy

If you’re a wellness practitioner, health coach, or holistic professional, you know the struggle: hours spent crafting content that never seems to convert. You post consistently, follow trends, and try to engage your audience… but the phone stays silent, and the inbox isn’t filling up.

You’re not alone. This is one of the biggest frustrations in wellness marketing, and it usually happens when we focus on the wrong strategies. The good news? With a few actionable changes, you can spend less time creating content and more time attracting clients.

If you want a deeper dive into content consistency, check out The 3 Types of Content Every Wellness Pro Should Be Posting Weekly.

Overthinking Captions: Plan in Batches

One of the biggest time-sucks is staring at a blank screen trying to write the “perfect” caption. The solution? Batch your content.

• Dedicate one afternoon a week or month to write multiple captions at once.
• Use strategic prompts that are already tailored to wellness practitioners.
• Focus on your content pillars: educational, connection, and conversion content.

💡 Pro Tip: My 30-Day Wellness Content Jumpstart Guide is designed to remove guesswork with done-for-you prompts so you can plan your month in one sitting.

Not sure which platform to focus on? Use Sprout Social’s Audience Demographics Guide to find out where your ideal clients are most active.

Posting Without a Plan: Create a Content Roadmap

Posting randomly or “as inspiration strikes” is a recipe for wasted time. Instead, map out a content roadmap:

• Start with your monthly offers or lead magnets.
• Break your month into weekly themes aligned with your offers.
• Assign content types (tips, behind-the-scenes, testimonials) to each day.

A roadmap keeps your content intentional, reduces stress, and ensures every post supports your business goals. Check out our Wellness Content Template Pack to make batching even easier.

Ignoring Your Ideal Client: Write for Them

Creating content for everyone is the fastest way to create content that resonates with no one. Instead:

• Identify your dream client’s pain points, desires, and struggles.
• Speak directly to them in your captions and visuals.
• Use examples, stories, or lessons that are relatable to their journey.

An email list is one of the best tools for connecting directly with your audience. Start simple with tools like ConvertKit to nurture and convert without overcomplicating your process.

Copying Competitors Blindly: Be Authentic

Following competitors can feel safe, but copying their posts won’t help your business stand out. Authentic content is what builds trust and authority.

• Share personal stories, wins, and lessons learned.
• Show behind-the-scenes moments that your competitors can’t replicate.
• Align every post with your brand values and voice.

For more tips on staying authentic, check out HubSpot’s content marketing blog.

Conclusion: Work Smarter, Not Harder

Creating content that attracts clients doesn’t have to be overwhelming. By planning in batches, creating a roadmap, writing for your ideal client, and staying authentic, you can finally stop wasting hours and start seeing real results.

✅ Ready to make content easier? Download my free 30-Day Wellness Content Jumpstart Guide — 30 days of prompts, templates, and a clear roadmap to help you attract clients without the stress.

FAQ: Wellness Content Strategy

1. How often should wellness entrepreneurs post on social media?
Quality beats quantity. Most of my clients see great results posting 3–4 times per week when their content is strategic and aligned with their goals.

2. What are the best platforms for wellness practitioners?
It depends on your audience. Instagram and Facebook are popular for visual and community-based content, while LinkedIn works well for corporate wellness and B2B services. Check Sprout Social’s Audience Demographics Guide for insights.

3. How can I repurpose my content to save time?
Take your best-performing social media post and turn it into a blog article, email newsletter, and multiple short-form videos. My Wellness Content Template Pack makes this process much faster.

4. Why is batching content so effective?
Batching lets you get into a creative flow, reduces decision fatigue, and ensures you always have content ready to post — even during busy weeks.

5. How do I know if my content is attracting the right clients?
Look for engagement from your target audience (comments, messages, shares) and track conversions (inquiries, bookings, sales). If your content isn’t performing, revisit your ideal client profile and adjust your messaging.